Marketing has become one of the most challenging—and most important—parts of running a fitness business in the United States. Whether you own a boutique fitness studio, gym, pilates center, martial arts academy, yoga studio, or hybrid wellness facility, you’re competing against dozens of local competitors and major national chains. The truth

The fitness industry in the United States has changed dramatically in the last few years. American consumers now expect flexibility in how they work out—some prefer in-studio classes, others join virtual sessions from home, and many prefer a hybrid mix of both. This shift has created a major challenge for fitness studios, yoga centers, pilates st

The fitness industry in the United States continues to grow rapidly, with boutique studios, personal training centers, hybrid gyms, pilates and yoga studios, and wellness facilities expanding across every major city. As the competition intensifies, American fitness business owners are becoming more selective about the technology they use. Today, fi